Smooth Shampoo for Coarse & Textured Hair

Virtue® Smooth Shampoo – Transform Frizz into Silky, Manageable Hair
Turn frizz-prone hair into soft, smooth strands with Virtue’s luxurious Smooth Shampoo. Formulated with the pioneering Alpha Keratin 60ku®, this shampoo acts as a daily in-shower smoothing treatment, repairing rough cuticles and reducing friction between strands to tackle frizz at the source. Hair emerges soft, shiny, and silky, with a smooth finish that goes far beyond basic cleansing.

Key Ingredients & Benefits

Alpha Keratin 60ku®
A whole human keratin protein that repairs and strengthens hair from the inside out, leaving strands healthier and more resilient.

Pink Pomelo
Rich in Vitamins A, C, B1, and zinc, delivering vitality and shine to your hair.

Phospholipids
Derived from natural soybeans, help fight frizz and protect against humidity.

Gotu Kola
A multitasking Indian herb that promotes strength, smoothness, and luster.

Botanical & Essential Oils
A restorative blend of flower, fruit, and herb extracts including lavender, sweet pear, and fresh mint for a soothing and revitalizing experience.

Hair Benefits

• Smooths frizz and reduces friction between strands

• Strengthens hair and enhances shine

• Leaves hair soft, manageable, and silky

• Color-safe and gentle for daily use

Clean & Conscious Formula
COLOUR-SAFE | VEGAN | GLUTEN-FREE | PARABEN-FREE | SULFATE-FREE | PHTHALATE-FREE

How to Use
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair, massaging into the scalp from the nape of the neck and working through the ends. Rinse thoroughly. For best results, follow with your favorite Virtue® Conditioner.

About the Brand
Virtue Labs is a biotech haircare brand that repairs and nourishes all hair types using Alpha Keratin 60ku®, a clinically proven, whole human keratin protein. Transform your hair into its healthiest, strongest, and most radiant version with vegan, cruelty-free, and toxin-free formulas designed for real, lasting results.