Smooth Shampoo for Coarse & Textured Hair

Virtue Labs Smooth Shampoo

Overview:
A luxurious, lather-rich shampoo designed to transform frizz-prone hair into smooth, silky strands with lasting control. Virtue Labs Smooth Shampoo delivers a soft, polished finish while working as a daily in-shower smoothing treatment that goes beyond basic cleansing.

Key Benefits:

• Smooths frizz and flyaways at the source

• Helps lock out humidity

• Enhances softness, strength, and natural shine

• Leaves hair cleaner, sleeker, and more manageable

• Suitable for all hair types and textures

Powered by Alpha Keratin 60ku®:
Infused with Virtue’s patented Alpha Keratin 60ku®, a first-of-its-kind protein that binds to damaged areas of the hair, helping to re-pave rough cuticles and reduce friction between strands for healthier, smoother hair with every wash.

Highlighted Ingredients:

• Pink Pomelo: Rich in vitamins A, C, B1, and zinc to energize and revitalize hair

• Phospholipids: Derived from natural soybeans to fight frizz and protect against humidity

• Gotu Kola: A multitasking botanical that promotes strength, smoothness, and luster

• Botanical Essential Oil Blend: A restorative mix of lavender, sweet pear, and fresh mint for a clean, refreshing experience

Clean & Conscious:

• Colour-safe

• Vegan

• Gluten-free

• Paraben-free | Sulfate-free | Phthalate-free | Cruelty-free

How to Use:
Work a quarter-sized amount into a lather between palms. Apply to wet hair and massage into the scalp, starting at the nape and working through to the ends. Rinse thoroughly. For best results, follow with your preferred Virtue Conditioner.

About the Brand:
Virtue Labs is a biotech-driven haircare brand built around Alpha Keratin 60ku®, a powerful, human-identical protein clinically proven to repair and transform hair in as few as five uses. All Virtue products are thoughtfully formulated to deliver healthier hair while remaining clean, vegan, and cruelty-free.