Fruit Pigmented® Healthy Foundation

Full-Coverage, Matte Fruit Pigmented® Foundation

100% PURE Fruit Pigmented® Healthy Foundation is a complexion-perfecting, full-coverage liquid foundation that delivers a flawless matte finish while nourishing your skin. Infused with antioxidant-rich superfruit oils, vitamins, soothing aloe, and oil-absorbing rice powder, this lightweight formula controls shine, balances excess oil, and conceals dark circles or hyperpigmentation for soft, velvety-smooth skin.

Ideal for normal, oily, and combination skin types, this foundation provides 100% opacity with buildable coverage for a photo-ready, long-lasting look.

Why You’ll Love It

• Full-coverage, matte liquid foundation

• Creamy, blendable formula with 100% opaque coverage

• Controls shine and balances excess oil

• Reduces the appearance of dark circles and hyperpigmentation

• Enriched with skin-nourishing aloe and antioxidant-packed superfruit oils

• Oil-absorbing rice powder helps maintain a soft, matte finish

• Vegan, cruelty-free, gluten-free, and naturally derived

VEGAN | CRUELTY-FREE | GLUTEN-FREE | NATURAL

Shades Available

• Alpine Rose: Fair with pink undertones

• Crème: Fair with warm undertones

• White Peach: Light with yellow undertones

• Sand: Light to medium with pink/neutral undertones

• Peach Bisque: Medium with olive undertones

• Golden Peach: Medium to tan with yellow undertones

• Toffee: Tan with neutral undertones

• Mousse: Tan to deep with yellow undertones

• Cocoa: Deep with neutral undertones

How to Use

1. Apply in small sections—forehead, cheeks, and chin—for best results, as the formula dries quickly.

2. Blend outward with a slightly damp Makeup Blender or a Cruelty-Free Kabuki Brush for a smooth matte finish.

3. Build coverage gradually for areas needing more opacity.

Size: 1 fl oz / 30 ml

About the Brand

100% PURE® isn’t just a name—it’s a commitment. Using vibrant fruit, vegetable, tea, and plant pigments, every product is packed with antioxidants, vitamins, and phytonutrients that nourish the skin while providing high-performance, healthy coverage. Clean, conscious, and cruelty-free, 100% PURE® cosmetics are designed to make your skin look and feel its absolute best.

Ingredients

Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Mica, Squalane (Olive), Coco-Caprylate/Caprate, Organic Helianthus Annuus (Sunflower) Seed Oil, Polyhydroxystearic Acid, Heptyl Undecylenate, Diheptyl Succinate, Polyglyceryl-2 Oleate, Glycerin, C13-15 Alkane, C15-19 Alkane, Triheptanoin, Hydrogenated Polyfarnesene, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-2 Stearate, Sambucus Nigra (Elderberry) Fruit Extract, Euterpe Oleracea (Acai Berry) Fruit Extract, Camellia Sinensis (Matcha Green Tea) Leaf Powder, Activated (Coconut) Charcoal, Theobroma Cacao (Cocoa) Extract, Beta Vulgaris (Beet) Root Extract, Myrciaria Dubia (Camu Camu) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Tocopherol (Vitamin E), Kaolin, Dehydroacetic Acid, Disteardimonium Hectorite, Capryloyl Glycerin/Sebacic Acid Copolymer, Octyldodecanol, Octyldodecyl Xyloside, C9-12 Alkane, Polyglyceryl-6 Polyricinoleate, Disodium Stearoyl Glutamate, Castor Oil/IPDI Copolymer, Dilinoleic Acid/Butanediol Copolymer, Benzyl Alcohol
May contain: CI 77891, CI 77499, CI 77491, CI 77492