Fruit Pigmented® Full Coverage Water Foundation

Product Overview
A hydrating, skin-refreshing fruit pigmented® water foundation that delivers flawless full coverage with a satin, softly dewy finish. Designed especially for normal to dry skin types, this lightweight yet powerful formula plumps, soothes, and nourishes the skin while creating a naturally radiant complexion that never looks heavy or cakey.

Infused with aloe vera and green tea, this foundation calms and tones the skin, while advanced anti-aging antioxidants help protect against environmental stress. Vitamin- and antioxidant-rich fruit and plant pigments provide beautiful, true-to-tone coverage that enhances skin while actively supporting its health.

Why You’ll Love It

• Flawless full coverage with a satin, lightly dewy finish

• Hydrates and plumps skin for a fresh, glowing look

• Lightweight water-based formula that feels breathable on skin

• Smooths the appearance of redness and uneven tone

• Colored with real fruit and plant pigments rich in vitamins and antioxidants

Skin-Loving Superfruit Benefits

• Acai Berry: Heals and protects skin with powerful antioxidants

• Alpha Lipoic Acid: Helps reduce visible signs of aging

• Grape (Resveratrol): Fights free radical damage and supports youthful skin

• Green Tea: Tones and protects with antioxidant-rich properties

• Aloe: Soothes, heals, and restores hydration

Finish & Coverage

• Full Coverage

• Satin, Semi-Dewy Finish

• Ideal for Normal to Dry Skin Types

Clean Beauty Standards

• Natural

• Vegan

• Cruelty-Free

• Gluten-Free

How to Use
Dot foundation onto the forehead, cheeks, nose, and chin. Blend outward using fingers or a stippling brush. Apply a second layer to areas of redness or uneven tone for maximum coverage. Can be mixed with a lightweight moisturizer for a sheerer, more natural finish.

Shade Range
Available in a wide range of cool, neutral, olive, and warm undertones to suit fair to deep complexions.

Size
1 fl oz / 30 ml

Key Ingredients
Organic Aloe Juice, Rice Starch, Fruit Pigments (Peach, Apricot, Carrot, Pomegranate, Cocoa, Tomato), Zinc Oxide, Acai Oil, Pomegranate Seed Oil, Resveratrol, Alpha Lipoic Acid, Green Tea Extract, Vitamin E, Vegetable Glycerin, Bamboo Charcoal

About the Brand
100% PURE® is dedicated to creating the purest beauty products possible. Their cosmetics are colored using real fruit, vegetable, tea, and plant pigments—never synthetic dyes—delivering potent vitamins, antioxidants, and phytonutrients that help skin look healthier over time. Clean, conscious, and high-performing, 100% PURE® proves that makeup can be both beautiful and beneficial.