Curl Shampoo

Virtue® Curl Shampoo – Hydrate, Detangle, and Define Curls
A silicone- and sulfate-free shampoo that gently cleanses while detangling, de-frizzing, nourishing, and hydrating curls. Protects hair from humidity, heat, and environmental damage while prepping strands for manageable, frizz-free styles. Color-safe, paraben-free, gluten-free, and vegan.

Product Overview
This curl-focused shampoo combines moisture-boosting ingredients with Virtue’s proprietary Alpha Keratin 60ku®, a whole human keratin protein that repairs damaged areas from the inside out. Hair emerges softer, stronger, and visibly healthier with enhanced curl definition and shine.

Key Ingredients & Benefits

Alpha Keratin 60ku®
A whole human keratin protein identical to the keratin in hair, skin, and nails. Repairs and strengthens damaged strands at the core for long-lasting healthy hair.

Water-Soluble Jojoba Oil
Moisturizes, enhances shine, and improves detangling.

Specialty Carob Gum (Ceratonia Siliqua)
Forms a lightweight film to lock in moisture.

Vegetable-Derived Polymer (from Long Bean)
Supports curl formation and definition.

Specialty Rice Protein & Sunflower Seed Oil
Provide protection from UV rays and environmental damage.

Hair Benefits

• Gently cleanses without stripping natural moisture

• Reduces frizz and defines curls

• Hydrates and nourishes for soft, bouncy curls

• Protects hair from humidity, heat, and environmental damage

• Color-safe and suitable for all curl types

Clean & Conscious Formula
VEGAN | CRUELTY-FREE | PARABEN-FREE | GLUTEN-FREE | SULFATE-FREE | PHTHALATE-FREE

How to Use
Wet hair thoroughly. Work a quarter-size amount into palms, emulsify with water, and massage into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.

About the Brand
Virtue Labs is a biotech haircare brand revolutionizing hair repair with Alpha Keratin 60ku®, the first whole human keratin protein used in haircare. Clinically proven to transform hair into its healthiest version in as few as five uses, all Virtue products are vegan, cruelty-free, and free from parabens, sulfates, gluten, and phthalates.