Curl Defining Gel
A Memory-Building Curl Gel for Defined, Touchably Soft Curls
Product Overview
Virtue® Curl-Defining Gel is a high-performance curl perfector that delivers the definition and hold of a traditional gel—without stiffness, stickiness, or crunch. Its sheer, silky texture glides effortlessly through hair to shape, define, de-frizz, and enhance curls, revealing natural texture and curl patterns you may not even know you had.
This innovative, memory-building formula helps curls retain their shape while staying soft, flexible, and full of movement.
Key Benefits
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Defines and enhances natural curl pattern
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Provides flexible hold without crunch or residue
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Controls frizz and blocks humidity
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Hydrates and revives dry, stressed curls
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Builds curl memory for longer-lasting definition
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Protects against heat, color fading, pollution, and environmental stressors
Key Ingredients
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Shea Butter Ester: Hydrates and nourishes curls without weighing them down, supporting optimal curl formation
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Selaginella Lepidophylla Extract (Resurrection Plant / Rose of Jericho): Draws moisture into dry curls to revive and rehydrate
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Chia & Flaxseed Polysaccharides: Naturally derived sugars that enhance curl definition and provide flexible hold
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Alpha Keratin 60ku®: A whole human keratin protein identical to the keratin found in hair, skin, and nails; binds directly to damaged areas to repair and strengthen hair
Clean Curl Care
Virtue Curl is free from the “Big Six”: parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
VEGAN | CRUELTY-FREE | COLOUR-SAFE
How To Use
Apply to damp hair.
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For light definition, scrunch through hair evenly.
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For high definition, work through hair in sections.
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Ideal for finger-coiling and scrunching to enhance curl shape and hold.
Style as usual.
About the Brand
Virtue Labs is a biotech-driven haircare brand powered by Alpha Keratin 60ku®, a breakthrough protein born from regenerative medicine. Clinically proven to repair and transform hair in as few as five uses, Virtue products help all hair types reach their healthiest, strongest, and most beautiful state.